Once upon a time, there was something called the "Yellow Pages." They ruled the earth sometime after the dinosaurs, but before the internet (geologists still argue the exact dates). When you needed a plumber, you just flipped through to the "P" section, scanned through a few pages of tiny text, and ten minutes later you'd be on the phone finding out that the plumber you called specialized in commercial plumbing, and couldn't perform the specific service you needed. Those were the days.
Back then the Yellow Pages were the best resource we had to find local businesses, and people used to flip through them all the time. Then along came Google. Suddenly, all you have to do is type what you're looking for into Google, and you can find a list of businesses each with their own online identity. In seconds you can find hours of operation, rates, services, the history of the business, customer reviews, and anything else a good business website has to offer. No printed ad can compete with the speed and convenience of Google. Market Grasp Media helps small businesses create an online presence that draws in new customers, who would otherwise never have known about your business.
Fifteen years ago, your business did not need a website to be considered reputable. The internet was brand new, and the Yellow Pages were well-established. Today the Yellow Pages are old news, and the internet is well-established. The times they are a-changing, and the businesses that survive will be the ones that change with them.
A partial analysis of Google search trends vs. Yellow Page search trends can be viewed at
http://searchengineland.com/google-trends-yellow-pages-will-be-toast-in-four-years-12256
Much of the younger generation cannot remember life without Google, and many have NEVER picked up the Yellow Pages. Yet some business owners continue to throw money away on expensive monthly advertisements in the Yellow Pages while ignoring the potential to grow online. For less money than your business spends every month on a Yellow Page ad, Market Grasp Media could expand your presence on the web, increasing your exposure dramatically. The potential for Market Grasp Media to bring you new business is limitless.
With local business searches on Google now far outweighing searches in any printed media, it is more important than ever for any business to represent itself professionally on the web. For the new generation of consumers, if your business cannot be found online, it may as well not exist at all. The crew at Market Grasp Media wants to help your business show the world it exists. Let Market Grasp Media set your small business up for success in whatever the future (or the economy) may bring.
If your small business needs help breaking into the 21st century, give Market Grasp Media a call. We help small businesses thrive in an ever-changing world.
(877) 875-1586
http://www.marketgraspmedia.com
Wednesday, February 10, 2010
Monday, February 8, 2010
Tips to gain exposure online through Market Grasp Media
What can your website do for you?
Is your business recession-proof? Are you bringing in as much money as you can handle? Can you leap tall buildings in a single bound? If you answered yes to any of these questions, you are probably in need of some professional help. While Market Grasp Media has not yet found a way to make you faster than a speeding bullet, they can help your business survive, even in this economy.
A website can be a vital asset to any business. It can act as a virtual storefront, salesman, or even a customer service agent. The web is also littered with thousands of failed attempts to produce sites that accomplish those very things. So how do you, as a business owner, determine the right path to creating a beneficial online presence?
The first thing to do is to determine why you are putting up a site in the first place. Do you want to bring in new customers? Provide a service for your existing customers? Do you want to sell your products online, or simply feature them? These are questions you need to ask yourself in the planning process, so you will know later if your site is accomplishing your goals. Keep in mind, there is no way to tell if your site is doing what you want it to until you have determined what it is you want your site to do. So how do you know how hard your site is working for you?
The ratio of how often a user visits your site to how often they fulfill your goal is called your conversion rate. Market Grasp Media uses Google Analytics, along with an array of other tools, to find your conversion rate and make the necessary changes to adapt your online presence making your site more efficient and profitable.
So how do I drive more traffic to my site?
While the overall design of your site can present users with the professional look and feel you want to project, the most beautifully designed site in the world is useless if nobody can find it. This is where the world of online marketing comes into play. Linking your business with social media networking and Search Engine Optimization (SEO), Market Grasp Media helps your web campaign become recognized by Google and other search engines, moving your site closer to the top listings. When was the last time you searched to the third, or even second page of Google? That's right. Nobody does. That is why it is crucial that your business takes the right steps to become visible in the increasingly important world of the web.
So let's say you own a small landscaping business in Kalamazoo, Michigan. Wouldn't it be great if you could type "landscaping" into Google, and your site came up at the top of the list? Guess what, that's not going to happen. There are literally millions of results containing the word "landscaping." You can look to the 1000th page, and it is unlikely you will find your business. So how do you choose which keywords to target? Do you want to be found for "landscapers Kalamazoo Michigan," "tree and shrub planting Michigan," "Kalamazoo snow removal?" Market Grasp Media will optimize your site's search engine position by finding out which terms people are searching, how often, compare relevance to your site, etc. Then they choose the most efficient list of key phrases to target, and begin an aggressive campaign to increase your site's visibility. This is how Market Grasp Media finds your niche online, and then exploits it to get the most out of your web campaign.
There are thousands of web resources, books, tutorials, and classes you can take to learn how to be a powerhouse on the internet. For a small business owner, the most efficient use of your time and money is to find someone who is willing, able, and eager to do professional quality work for you. Don't waste your time on anyone else. Call Market Grasp Media for a free quote (877) 875-1586 . Check out some examples
www.marketgraspmedia.com/portfolio .
Market Grasp Media is by far the top value in web development for small to mid-sized businesses in Michigan. They have satisfied clients nationwide, they work with all budgets, and they would love to watch your business grow. "If we can do it in Michigan, we can do it anywhere."
Is Your Website Making Money for You?
"Ask not what you can do for your website - ask us what your website can do for you."
http://www.marketgraspmedia.com
(877) 875-1586
Is your business recession-proof? Are you bringing in as much money as you can handle? Can you leap tall buildings in a single bound? If you answered yes to any of these questions, you are probably in need of some professional help. While Market Grasp Media has not yet found a way to make you faster than a speeding bullet, they can help your business survive, even in this economy.
A website can be a vital asset to any business. It can act as a virtual storefront, salesman, or even a customer service agent. The web is also littered with thousands of failed attempts to produce sites that accomplish those very things. So how do you, as a business owner, determine the right path to creating a beneficial online presence?
The first thing to do is to determine why you are putting up a site in the first place. Do you want to bring in new customers? Provide a service for your existing customers? Do you want to sell your products online, or simply feature them? These are questions you need to ask yourself in the planning process, so you will know later if your site is accomplishing your goals. Keep in mind, there is no way to tell if your site is doing what you want it to until you have determined what it is you want your site to do. So how do you know how hard your site is working for you?
The ratio of how often a user visits your site to how often they fulfill your goal is called your conversion rate. Market Grasp Media uses Google Analytics, along with an array of other tools, to find your conversion rate and make the necessary changes to adapt your online presence making your site more efficient and profitable.
So how do I drive more traffic to my site?
While the overall design of your site can present users with the professional look and feel you want to project, the most beautifully designed site in the world is useless if nobody can find it. This is where the world of online marketing comes into play. Linking your business with social media networking and Search Engine Optimization (SEO), Market Grasp Media helps your web campaign become recognized by Google and other search engines, moving your site closer to the top listings. When was the last time you searched to the third, or even second page of Google? That's right. Nobody does. That is why it is crucial that your business takes the right steps to become visible in the increasingly important world of the web.
So let's say you own a small landscaping business in Kalamazoo, Michigan. Wouldn't it be great if you could type "landscaping" into Google, and your site came up at the top of the list? Guess what, that's not going to happen. There are literally millions of results containing the word "landscaping." You can look to the 1000th page, and it is unlikely you will find your business. So how do you choose which keywords to target? Do you want to be found for "landscapers Kalamazoo Michigan," "tree and shrub planting Michigan," "Kalamazoo snow removal?" Market Grasp Media will optimize your site's search engine position by finding out which terms people are searching, how often, compare relevance to your site, etc. Then they choose the most efficient list of key phrases to target, and begin an aggressive campaign to increase your site's visibility. This is how Market Grasp Media finds your niche online, and then exploits it to get the most out of your web campaign.
There are thousands of web resources, books, tutorials, and classes you can take to learn how to be a powerhouse on the internet. For a small business owner, the most efficient use of your time and money is to find someone who is willing, able, and eager to do professional quality work for you. Don't waste your time on anyone else. Call Market Grasp Media for a free quote (877) 875-1586 . Check out some examples
www.marketgraspmedia.com/portfolio .
Market Grasp Media is by far the top value in web development for small to mid-sized businesses in Michigan. They have satisfied clients nationwide, they work with all budgets, and they would love to watch your business grow. "If we can do it in Michigan, we can do it anywhere."
Is Your Website Making Money for You?
"Ask not what you can do for your website - ask us what your website can do for you."
http://www.marketgraspmedia.com
(877) 875-1586
Tuesday, February 2, 2010
Been Awhile...
We have been plugging away over at the Market Grasp Media studios. Its been awhile since we've had an update and figure its time let everyone know whats been going on over here. Over the past few months we have been working hard not only on continuing to build new and innovative ways to reach customers but also on compleating projects for our clients. Most recently we have released a few websites you should take a closer look at.
www.ssbinitiative.com , www.doublel.biz , www.lakesidemercantile.com , www.outdoorlandscapeandsupplies.com , and www.thepestauthority.com .
We Have also released a few Press Releases about the Market Grasp Media that I would love for you to check out.
http://digg.com/search?s=market+grasp+media
We will be updating more often, for any questions please feel free to contact us at 877-875-1586
www.ssbinitiative.com , www.doublel.biz , www.lakesidemercantile.com , www.outdoorlandscapeandsupplies.com , and www.thepestauthority.com .
We Have also released a few Press Releases about the Market Grasp Media that I would love for you to check out.
http://digg.com/search?s=market+grasp+media
We will be updating more often, for any questions please feel free to contact us at 877-875-1586
Sunday, July 19, 2009
Social Media here we gooooo
Market Grasp Media is now on Digg, LinkedIn, Facebook, Twitter, YouTube, and Gmail!!! Much Much more to come so start following us!!
Saturday, July 18, 2009
And here we go....
Hello everyone. I am beginning to social network with Market Grasp Media. I will soon be updating our blog daily with useful information for people on how to use the internet effectively for your company. Thank for all your support.
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